Strategic Distributor Specialist

Job Description

Coca-Cola Beverages South Africa (CCBSA) is thrilled to offer an exciting opportunity within our Commercial Department. We are seeking agile, skilled, and experienced individuals to join our team as a Strategic Distributor Specialist, reporting directly to the Sales Channel Lead.

Key Duties &

Responsibilities

  • Sustained Volume and Revenue Growth

    Achieve agreed annualised volume, value, and margin targets for Strategic Distributors through effective execution of channel strategies, OBPPC principles, and disciplined revenue growth management.

  • High-Performing Strategic Distributor Partnerships

    Build and maintain strong, mutually beneficial relationships with Strategic Distributors, ensuring alignment to the Annual Business Plan (ABP), clear performance expectations, and consistent delivery against KPIs.

  • Improved Forecast Accuracy and Stock Availability

    Contribute to accurate demand planning by providing timely, data-driven inputs into sales forecasts, reducing out-of-stocks (OOS), improving inventory health, and supporting On-Time-In-Full (OTIF) delivery.

  • Operational Excellence and Compliance

    Ensure Strategic Distributors consistently comply with trading terms, credit policies, quality standards, health and safety requirements, and legal obligations, safeguarding brand integrity and business assets.

  • Effective Financial and Credit Management

    Optimise credit allocation and payment performance by working closely with Finance, Credit, and Accounts teams to ensure adherence to credit terms, improved cash flow, and reduced financial risk.

  • Successful Execution of Strategic Initiatives

    Drive the rollout and adoption of key business initiatives (e.g. cashless solutions, system enhancements, new product launches) to improve distributor capability, efficiency, and commercial outcomes.

  • Enhanced Customer Service Levels

    Continuously improve service delivery by monitoring distributor KPIs, resolving operational bottlenecks, improving truck TAT, and ensuring optimal stock management and quality in trade.

  • Data Integrity and System Enablement

    Maintain high standards of master data integrity within ERP and ordering platforms, enabling reliable reporting, decision-making, and seamless operational execution.

Skills, Experience &

Education

Education

  • A relevant formal qualification related to Business Management, Logistics, Sales, or Marketing.

Experience

  • 4-6 years' experience within a Commercial and/or Logistics environment.

  • Proven track record in a Sales and/or Operations environment.

  • Intermediate to advanced experience using MS Office.

  • Enterprise Resource Planning (ERP) system (Warehousing and Distribution) experience will be an advantage.

Skills

  • Channel Strategy Execution &
    • Commercial Acumen

  • Relationship Management &
    • Influencing Skills

  • Revenue Growth Management &
    • Promotion Effectiveness

  • Demand Planning &
    • Forecasting Insight

  • Financial, Credit &
    • Margin Management

  • Data Analysis &
    • Advanced Excel Capability

  • ERP, Ordering Platforms &
    • System Navigation

  • Cross-Functional Collaboration &
    • Problem Solving

    • General

    Functional Capabilities

    • Channel Strategy Execution

    • Strategic Distributor Performance Management

    • Revenue Growth Management

    • Demand Planning &
      • Forecast Alignment

  • Operational Excellence &
    • Compliance

  • Stakeholder &
    • Relationship Management

  • Financial &
    • Credit Governance

  • Systems, Data &
    • Insights Management

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