Social Media Manager, (Fractional)Remote
SUMMARY:
Social Media, Remote
POSITION INFO:
Our client is looking for a strategic, creative, and hands-on Social Media specialist. This is a fractional, fully remote role, well-suited to someone who has a few hours a day to offer
Based in SA, the target audience is UK based caregivers and care seekers.
Strategy & Planning
- Implement and manage monthly social media content calendars
- Build platform-specific strategies aligned with client objectives, in prtnership with our Developent team.
- Develop strategies focused on brand awareness, engagement, lead generation, and follower growth.
- Identify content opportunities using current trends, audience insights, and performance data. UK
- Balance localised audience growth with performance-driven lead-generation strategies.
- Continuously refine strategies based on campaign performance and client objectives.
Content Creation & Execution
- Write engaging, compelling, and brand-aligned social media captions.
- Develop creative content concepts across multiple platforms.
- Create short-form video content forReels, TikTok, and YouTube Shorts.
- Edit video content specifically for mobile-first social media consumption.
- Coordinate or execute basic graphic design when required.
- Maintain consistent brand messaging and visual identity across all client accounts.
Client Communication & Performance Management
- Lead social media strategy discussions and content alignment meetings.
- Track and report on key performance indicators, including engagement, reach, follower growth, leads, and conversions.
- Analyse campaign performance and translate data into actionable recommendations.
- Identify opportunities to improve content, engagement, audience growth, and lead generation.
Required Skills & Experience
- Strong short-form video editing skills, preferably with mobile-first content.
- Proven experience developing and implementing social media growth strategies.
- Strong understanding of localized audience growth tactics.
- Demonstrated experience generating leads through social media.
- Excellent written and verbal communication skills.
- Strong client-facing and relationship-management abilities.
- Experience sourcing influencers and managing influencer campaigns.
- Strong analytical mindset with the ability to interpret social media performance metrics.
- Basic understanding ofGoogle Analytics 4 (GA4).
- Highly proficient inGoogle Workspace, including Docs, Sheets, and Slides.
- Experience with Dropbox and the ability to quickly learn new software and platforms.
Additional Requirements
- At least 2 years of experience managing social media
- Excellent organizational skills and strong attention to detail.
- Ability to work effectively in a fast-paced environment with multiple competing priorities.
- Strong ability to adapt to changing client needs and business requirements.
- A positive, collaborative, and team-oriented attitude.