Local SEO & Manual Citation Specialist
Ravine Group Insurance Services is a fast-growing commercial insurance agency based in Clearwater, Florida. We specialize in helping business owners, contractors, and trades companies across Florida protect what they have built. We are building our local search presence the right way and need one specialist to establish our SEO foundation manually.
If you know the difference between real citation work and cheap automated shortcuts, we want to hear from you. If you are interested in being considered, please include the word COMPASS in the subject line of your application message.
This is a specialist role and we are hiring on demonstrated skill, not promises. We do not want automated packages, bulk backlinks, or subscription-controlled listings. We want citations we own and control, clean technical work, and everything documented.
What You Will Do — Build manual citations that we fully control — no Yext-style subscription lock-in
— Optimize our Google Business Profile, Bing Places, and Apple Business Connect
— Work through Google Search Console: sitemap, indexing, and coverage issues
— Handle technical SEO: titles, meta descriptions, broken links, canonicals, basic schema
— Build local, Florida, and insurance-related directory listings with consistent NAP
— Document every citation with its URL, login, and status in a spreadsheet
— Review orphan pages and image alt text, and do a basic competitor check
What You Are Not Allowed To Do — Buy or use bulk automated backlinks or citation blasts
— Sign us up for subscription-controlled listings that we lose if we stop paying
— Promise or chase guaranteed rankings
— Write blog content or redesign the site
— Leave any citation undocumented
What We Require — Fluent written English and clear communication
— Proven local SEO experience with manual citation building and GBP optimization
— Real working knowledge of Google Search Console and technical on-page SEO
— The discipline to document every single citation with login and URL
— A clear understanding of why manual, owned citations beat subscription ones
— Ability to start within 7 days of offer
What We Provide — Full business information, access, and everything you need to build cleanly
— A clear scope focused on quality, not volume shortcuts
— Milestone-based payment tied to reviewed, verified work
— Direct feedback and quick answers when you have questions The Reality Of This Role This is the most specialized role we are filling, and we treat it that way. We pay by milestone — audit, GBP optimization, citations, Search Console, then technical cleanup — and we review each stage before releasing the next payment.
Cheap-and-wrong SEO costs us more to undo than it saves, so we would rather wait for the right person. If you do careful, documented, foundational SEO work you can stand behind — this role was built for you.
If you have made it this far, great job — that already tells us something important about you. We do not work with people who skim. Remove the word COMPASS from your subject line and replace it with the word SUMMIT.
Then send your application with a brief message that answers two things: the difference between a manual citation and a subscription citation, and two or three specific directories you would start with for a Florida insurance business. Do not send a resume alone. Tell us in your own words.
Applications without the correct subject line word will not be reviewed.