Lead: Marketing Portfolio (Pipeline)
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To own the execution of planned initiatives that connect each internal and external client to Capitec’sBrand identity, strategy and objectives.
Campaign management
Marketing Analytics
Best practice and knowledge sharingStakeholder engagement
- Campaign management
Develop detailed comprehensive campaign plans in collaboration with internal stakeholders (businessor marketing).
Assume end-to-end ownership for small to medium sized campaigns (content creation, optimisedelivery channels, flag and remove delivery barriers, continuously monitor and communicate progress,and contribute towards measurement of success).
Develop, plan, and execute effective communication and content strategies (in alignment withcampaign and content calendar).
Utilise insights from various channels and feedback mechanisms (inputs and polls) to enhancecampaign targeting and enhance post-campaign reporting.
- Marketing Analytics
Provide key subject matter input towards building models and tools to understand, track and integratethe customer lifecycle into campaigns and client engagements
- Best practice and knowledge sharing
Participate and facilitate knowledge sharing sessions with business stakeholders and product ownerson the adoption of new tools, techniques and technologies.
Purpose Statement
Key Performance Areas
Key Tasks and Accountabilities Section 1Key Tasks and Accountabilities Section 2
Provide technical oversight to Marketing Coordinator, and guide the execution of activities whererequired
- Stakeholder engagement
Support Leads and Management with the preparation of content for committees and forums.
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3–5 years in marketing, including campaign management and strategic planning.
Grade 12 National Certificate / Vocational
Bachelor's Degree in
Marketing or
Business Management A relevant post graduate degree inBusiness Management
Honours Degree in
Marketing
In-depth knowledge of marketing channels, stakeholder management, and campaign execution.Online content management, web CMS system
Analytics and tools: GA4, GTM, Optimizely
Digital marketing or ad operations
CMS (Content Management Systems) and technologies and how content is created and distributed onthese channels
Understanding of writing, designing, editing, proofing
Content management system experience
Basic understanding of programming languagesStakeholder engagement methods
User experience principles and approachesWebsite risk, compliance and security management
Analytics
Content marketing
Agile project management methodology principlesSearch Engine Optimisation principles
Key Tasks and Accountabilities Section 3Experience Qualifications (Minimum)
Qualifications (Ideal Or Preferred) KnowledgeSkills Communications Skills
Problem solving skills
Analytical Skills
Attention to Detail
Computer Literacy (MS Word, MS Excel, MS Outlook)Project Management Skills (Methodolgy Specific)
Reporting Skills
Consultation skills
Interpersonal & Relationship management SkillsCompetencies
Simplify and make it easy (Team Contributor)Earn and extend trust (Team Contributor)
Plan, deliver and raise the bar (Team Contributor)
Curious and continuously learns (Team Contributor)
Act, learn and adapt (Team Contributor)
Inspire optimism and persistence (Team Contributor)
Have courage, disagree and commit (Team Contributor)
Build one Capitec team (Team Contributor)
Conditions of Employment A valid driver's license and own vehicle is required
Willingness to travel nationally on a regular basis
Clear criminal and credit record
Capitec is committed to diversity and, where feasible, all appointments will support the achievement of our employment equity goals.