Content Writer at Badger Holdings (Pty) Ltd

What you’ll be doing:

Content Creation and SEO/AIO Optimisation

  • Research and write SEO-optimised blog articles to grow organic traffic and support AI model visibility.
  • Partner with subject matter experts to ensure technical accuracy and brand alignment.
  • Optimise new and existing content for search engines and large language models (e.g. ChatGPT).
  • Monitor analytics and keyword trends to continuously refine content strategy.

Technical and Regulated Writing

  • Write and maintain clear, compliant content for policy wordings, PDS documents, brochures, and customer communications.
  • Translate complex insurance information into plain English—without compromising regulatory accuracy.
  • Ensure alignment with Australian financial services laws and consumer protection standards.

Creative Copywriting Support

  • Support the creative team on campaigns, email marketing, landing pages, and social media when needed.
  • Maintain a consistent tone of voice and messaging across all platforms.

Where you’ll work

  • Either remotely within South Africa or, at our office in the beautiful town of George in the heart of South Africa’s stunning Garden Route.
  • Working hours will be semi-aligned to the Australian time zone: 06:00 to15:00 SA time giving you more free time later in your day!

What you’ll need:

  • Minimum 3 years’ experience in content writing, with exposure to technical and regulated environments.
  • Strong grasp of SEO, AIO (AI optimisation), and how content influences visibility across search engines and AI tools.
  • Excellent written English, grammar, and proofreading skills.
  • A disciplined, self-driven mindset—comfortable in a remote work environment with time zone flexibility.
  • Ability to juggle multiple deadlines in a fast-paced, collaborative setting.

Bonus Skills

  • A diploma in English, Journalism, Marketing, or Communications.
  • Familiarity with Australian insurance or financial services regulation.
  • Understanding of accessibility standards and inclusive content practices.
  • A love of animals—or experience writing for pet-focused audiences!
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